How many times have you read a blog post, or a forum post, or an article that tells you either:
a) how clever the person is to have got their site on page 1 of Google for it’s keyword when there are 43,087 competing pages, or
b) telling you to look for a keyword that has fewer than, say, 50,000 competing pages.
Have you ever stopped to ask yourself how accurate that number is that Google quotes you at the top of the search results? Do you blindly believe that there really are 43,087 competing pages?
I regularly say in forums that these results are meaningless – and wrong. Here’s what happened just a few minutes ago when I was searching for links to a website that I run. This particular site – www.itsbeennicked.co.uk – gets interest from the press and I was adding a page to the site with
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